When Daily Mail Femail picked the Fridja f10 as the best handheld clothes steamer, the whole team was delighted. Femail is the fashion and lifestyle section of the Daily Mail, and being chosen there meant a great deal to a small British brand.
The f10 is a UK product and is not sold in the UAE. Here is the story behind the recognition, a little about where Fridja comes from, and the Fridja steamer we do offer here.
About the f10 handheld steamer
The f10 is a compact handheld steamer made for quick touch ups and travel. It heats up fast, packs into a suitcase and smooths creases from shirts, dresses and suits while they hang. The same model was later named Good Housekeeping's Best Clothes Steamer 2025, with a score of 90 out of 100.
A long history in garment care
Fridja is a British appliance brand, making home appliances since 2010. Steamers have been part of our story for a long time: our founder, Ben Fridja, pitched them on BBC Dragons' Den in July 2015, and Fridja products have since featured in the Daily Mail, Good Housekeeping, Vogue and GQ.
Over the years the brief for a good steamer has stayed the same. It should heat quickly, be comfortable to use, and be gentle enough that you never worry about damaging your clothes.
The Fridja steamer for UAE homes
For customers in the UAE, our steamer is the f1200 Clothes Steamer Pro. It is an upright steamer rather than a handheld, and it was not the product featured by Femail, but it is built on the same idea of quick, gentle steaming. It is especially useful for:
- Abayas and kanduras, which hang at full length while you steam
- Sheer shaylas, silk and chiffon that are easy to scorch with an iron
- Outfits for Eid, weddings and family gatherings
- Work shirts, suits and school uniforms on busy mornings
- Curtains, steamed while they hang on the rail
Keep it working well with our Clothes Steamer Descaling Crystals, as UAE tap water can leave limescale (use a quarter packet in the f1200). And for bobbly knitwear in the cooler months, the f40 Fabric Shaver is a useful companion.
Handheld or upright: which do you need?
A handheld steamer is handy for travel and the odd quick refresh. An upright steamer suits regular use at home: it has a larger water tank, a built-in hanger and enough steam to work through several garments in one go. If you steam most days, or have long garments to look after, an upright model like the f1200 is usually the better choice. Our guide to clothes steamers vs traditional irons explains more.
FAQs
Which Fridja steamer did Daily Mail Femail choose?
Femail picked the Fridja f10 Handheld Clothes Steamer as the best handheld clothes steamer. The f10 is sold in the UK.
Is the f10 available in the UAE?
No, the f10 is not currently sold on fridja.ae. UAE customers can choose the f1200 Clothes Steamer Pro instead.
How often should I descale my steamer in the UAE?
It depends on how often you use it, but regular descaling keeps the steam strong. Descale as soon as you notice weaker steam or white flakes.
Explore our garment care range on fridja.ae, with free UAE delivery, fast local dispatch and Tabby instalments.